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Our Journey

Crystal Heaven London is an independent brand founded in 2013, specialising in skin-friendly piercing adornments to curate your dream ear stack. We're dedicated to creating jewellery that stands the test of time instead of contributing to a throw-away culture, choosing intentional small batch production using high quality metals that are made to last. Our meaningful jewellery is thoughtfully designed by founder Natasha, a lover of all things dainty and feminine and every order is packed in-house by our passionate team. In addition to our core collection, we spend months dreaming up new concepts for limited edition capsule collections throughout the year.

Our Mission

Crystal Heaven London’s philosophy is quality over quantity. Over the years, we have focused on building lasting partnerships with talented artisans across the globe who value our commitment towards small-batch production and provide an exceptional quality that we are truly proud of. We are dedicated to using precious metals to create unique, handcrafted jewellery that can be lived-in and loved for years to come, making a positive impact instead of contributing to fast fashion.

Our Team

Behind the brand is a passionate female team led by founder Natasha who truly live and breathe jewellery, dedicated to creativity and endlessly inspired by the support of our community. Every single order is packaged with care from our studio and meticulously quality checked to ensure your jewellery reaches you in perfection condition. We understand the importance of offering you a personalised service that you can rely on time and time again.


I discovered a passion for creating handmade jewellery whilst working as a tattoo apprentice in London. Inspired by the magic of gemstones, I began sourcing raw crystals from local markets and jewellery making supplies from Etsy, assembling bespoke creations by hand every evening in my bedroom and learning new techniques including macrame, wire-wrapping, electroplating and beadwork. After completing a Jewellery Manufacturing & Design diploma and gaining valuable experience as a production assistant for an iconic British designer, I was ready to build a brand dedicated to beautifully designed, high quality jewellery at affordable price points. With piercings being part of my personal identity from a young age with a total of 18 piercings by age 25, I struggled to find jewellery to express my individual style and so began a journey to create wearable art that is brought to life through traditional hand-drawn sketches.
Thank you for being part of our journey so far!

Our Philosophy

Crystal Heaven London is a brand committed to quality. We believe everyone should be able to express their individuality with jewellery that becomes an extension of you, that you can live in and love every day.

Passion & Commitment

Art has been a lifelong passion for Natasha, along with a love for crafting and a fascination for gemstones. The brand has been diligently built up over the years, all while Natasha progressed her skills within the jewellery industry to gain experience. This knowledge, understanding and expertise is at the very forefront of the brand and in everything we do, it has built the foundations to grow a professional and quality-conscious company that sets us apart. Since our founding we've continuously evolved, always innovating to make a positive impact for our community.

Attention To Detail

One of the most important roles we have is not only to ensure attention to detail in our jewellery, but also during packing and aftercare. We promise to provide you with a service you can rely on every time you choose to shop with us, because who wants to receive a product which has been mindlessly thrown in a bag? Not us. Our team is dedicated to treating every order, big or small, with the same care and attention whilst bringing a personal touch.

"Crystal Heaven London is brand that focuses on quality over quantity at the core. We're here for anyone who wishes to adorn themselves without breaking the bank, whilst knowing they're investing in exclusively designed jewellery that doesn't contribute to fast fashion."

Founder & Creative Director